If you live in the South, you are probably within a short drive of a Winn-Dixie supermarket, that in and of itself is not necessarily a noteworthy thing but for this article it is. Winn-Dixie has this program going on and has been on going for some time, called Fuel Perks. Now, the basis of this program is that when you spend so much money at the store, you are credited cents off of gallons of gas at your next fill-up. It starts with five cents and goes up for every fifty dollars you spend and sometimes they have special deals where if you buy certain items, it automatically adds x amount of cents to your card.
Now this is a nice incentive to buy from Winn-Dixie stores. You get food, plus money off your next purchase of fuel. Win, Win. Right?
Wrong.
This is a no brainer, how can saving money on gas by buying food be wrong?
Simple. It's a racket. Meaning that Winn-Dixie is conditioning you to buy there just to get money off of fuel so that anytime you need something, you are more likely to get into your vehicle and drive to the nearest Winn-Dixie while bypassing all other places of convenience along the way to purchase your loaf of bread and gallon of milk. All in the hopes that this five bucks you will be spending, will put you over to saving ten cents a gallon on your next fill-up. Of course your little trip was five miles one way, in which, you passed three gas stations, a Dollar General, a Super Wal-Mart and a mom & pop grocery store.
All of which, would have been closer and several would have been cheaper but in your quest to save a few pennies at the pump, you spent more in it driving your LandCrusher6000C.
