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Wednesday, August 11, 2010

Dough Bully

Read this: My Dough Girl.

Done? Good.

So a big corporation is protecting their trademark by telling the owner of this small cookie shop to cease and desist on using her unique name, stating that it too closely resembles Doughboy and that by her selling cookies as well as cookie dough, she may hurt their image.


First off, any person with half a brain will quickly realize that her shop called My Dough Girl is not any sort of representation of the cookie giant Pillsbury. She makes and sells gourmet cookies based on WW I pin ups from that era.

I see no connection what so ever. If I had ever heard of her little shop before seeing it on the interweb, I would have known instantly that she was NOT connected to Pillsbury. It really takes a stretch of the imagination to even try to make that connection.

Too bad for her, she is giving in without a fight, stating that it would be a financial burden that she could not endure or that she could possibly even win against the corporate lawyers.

Besides, if Pillsbury is so worried about brand image, they should worry about their own products instead of some small shop out of Utah.

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